IBM Developer sites

Developer adoption is business critical for key IBM offerings at IBM and IBM developerWorks owns the mission for delivering the right developer-centric digital experience to reach and grow mindshare among IT practitioners for these key offerings. After extensive research and competitive analysis, I designed the basic framework for a digital experience targeting developers residing at

Each site adopts the same underlying platform and standards for consistency, but the experience is further customized per the branding and unique customer requirements of its offering. It is intended to be very purposeful, focusing only on those tasks and content that is meaningful to developers. The design is very clean, and simple, with strong calls to action, and emphasis on key opportunities for engagement.



Project included

Concept, Design and WordPress theme development (HTML, CSS)


February 2013, December 2013