Entertainment and Sports Arena

The Entertainment and Sports arena (now called PNC Arena) hosts hundreds of high profile performers and shows each year, in addition to the NHL Carolina Hurricanes and NCSU Basketball. The event guide showcases the arena and the regular shows and activities that the arena hosts each year.

The visual identifier for the arena was simple, a play on the lines in the architecture of the building. There was a subtle, consistent nod to this aesthetic throughout the book, still allowing the photography that depicted each event or artist and the description of the activity to be the focus of each page.

Client

Entertainment and Sports Arena

Project included

Concept, Design and Copy