Not so long ago, the digital landscape was moving from web 1.0 to 2.0 and beyond, where, for IBM to reach developers, it wasn’t just about publishing technical content, but rather, drive two-way conversations and build community to effectively support users. Over the course of several years, as dW Advanced Design Team Lead, I led the strategy (Read: Social Web / IBM internal link), derived new developer programs and redesigned the digital experience to promoted community engagement, and elevate end users as champions for IBM solutions and services.
As an example, A team and I redesigned our topical landing pages (‘zones’) to focus on new-to content, hands-on examples, community events, and opportunities to engage subject matter experts. We incorporated different mediums to deliver technical content such video, tutorials and sample code applications and focused on optimizing for a cross-platform experience.
This was a follow-on one day assignment to propose a visual redesign to the Cloud zone design so that it aligned with updated IBM standards and was responsive. I wanted the design to have more whitespace to make it easy to scan. The user could explore more resources, without leaving the page and without it being too text heavy. Most graphics and copy were for placement only to demonstrate the intended presentation.