hello. I'm Ami & I design experiences. hello. I'm Ami & I design experiences. PhilosophyTo define, design, and deliver beautiful and functional ideas that are nothing short of awe-inspiring Define Understand the problem Imagine the unimaginable Re-write the story Make people feel better Design Convey meaning & value Craft great interactions Create gorgeous interfaces Design for better experiences Deliver Produce clean, quality solutions Execute with pixel precision, cutting edge technology, and careful planning View resume Recent workMy portfolio of creative design and development. Stay tuned for more awesomeness.AllUser ExperienceVisual DesignUser ResearchFront-end DesignAcoustic modernizationFront-end Design, User Experience, User Research, Visual DesignIBM Watson WorkUser Experience, User Research, Visual DesignIBM Connections NextUser Experience, User Research, Visual DesignIBM Digital ExperienceUser Experience, User Research, Visual DesignPerfect StormUser Experience, User Research, Visual DesignCarolina HurricanesFront-end Design, User Experience, Visual DesignSwedish ImportsFront-end Design, User Experience, Visual DesignPortfolio & ResumeFront-end Design, User Experience, Visual DesignIBM developerWorksUser Experience, User Research, Visual DesignProject Next PlaybookFront-end Design, User Experience, Visual DesignIBM Developer CentersFront-end Design, User Experience, User Research, Visual DesignCandid SliceUser Experience, Visual DesignSisco FoundationFront-end Design, User Experience, Visual DesignTech trends iPad appVisual DesignCloud zoneVisual Design "Ami was a key member of the team that brought the Hurricanes from virtually unknown in the local market to household name, as well as, their marketing, communications and creative to the top of the NHL and professional sports." Howard Sadel, Director of Marketing & Design, NHL Carolina Hurricanes“The result was not only an integrated experience across IBM marketplace, developer web, and Bluemix cloud offerings, but fundamental changes in the developerWorks user experience and a change in the way IBM delivers developer content and engagement…Of course, many people were involved to make these things happen, but Ami’s resilience and hands-on approach were essential ingredients. In my 33 years of industry experience, I can’t think of anyone who embodies the values of Design Thinking more than Ami.” Scott Bosworth, Director, IBM Watson“Ami and I worked side-by-side to develop a business strategy and an agile go-to-market plan that would drive individual adoption at scale and create viral momentum - providing a pool that would serve as a pipeline to feed enterprise sales. Honestly, the work we were doing was unlike what I had experienced or observed in IBM, where, in contrast, marketing, and PM were often siloed from the product team.” David Jaye, CMO, The Weather Channel“What Ami and her team actually did was to expand that (creating delightful experiences) to the entire end to end experience - from the user help and forums with closed loop feedback, through NPS, user surveys, and directly supporting end users internal and external to IBM - they just never stopped focusing on what would make a difference to our end users and achieve their business outcomes. “Ann-Marie Darrough, Director of Offering Management, Watson Work About me Visual + user experience designer Digital strategist, blogger, & thought leader Photographer & tinkerer of everything web & design Driven by a passion for meticulous detail Intoxicated by the complexities of tomorrow’s challenges Fascinated by the impact of social interaction & AI True believer of outside in design Amused & inspired by day to day life My blog ConnectCollaboration inspires innovation. Let's create something great together. Your Name* Your Email* What's on your mind?