IBM developerWorks

“I collaborated with Ami during the formative years of’s digital strategy.  Ami, as the Design Lead for developerWorks, was keenly interested in defining web patterns and standards that would support developerWorks evolving digital experience.  developerWorks accounted for nearly 25% of’s total traffic at the time and Ami had done her research – she understood the expectations of her target audience, she knew the usage patterns of her end users and she recognized the gaps in the current standards definition.  Ami made it her mission to modernize IBM’s developer experience to not only reconcile divergent versions of web patterns, but to also suggest new web patterns that would ultimately be re-used globally across other prominent properties such as PartnerWorld and IBM Support Portal.”

Marc W. Wisniewski, Director, Design – STSM, IBM Digital Business Group

IBM developerWorks reaches millions of users monthly around the globe. It bears responsiblity for reaching and building relationships with IT practioners the world over. The program recognizesm however, that the digital landscape is constantly evolving and the growing expectations of users is the primary driver for this change. More than anything, developers are always on the cutting edge of technology so it would stand to reason they would expect the same of a compelling web design.

In 2014, I envisioned an experience, informed by years of research and analyzing user behaviors, that focused on discovery (of content), developing (with IBM products and services) and connecting (end users and champions). It wasn’t immediately adopted – however, closely mirrors recent direction for the developerWorks site.


IBM developerWorks

Project included

Research, Concept and Design


June 2014

The one-page design aligned with the most basic developer expectations – Search, I’m looking for an answers and search is my friend; Discover – I’m at IBM, what do you have to offer? Develop – I just want to get some work done; and Connect – I want to talk to a peer developer about how to do X or Y.


It’s intended to be fully responsive with in-page navigation and a hide and slide panel that exposes a personalized pane of activity