Every year IBM conducts a technical trends survey querying thousands of respondents worldwide on topics of mobile, cloud, business analytics and social business. Results are published and distributed as a white paper. Given the forward thinking nature of the content and to showcase the capabilities of the IBM Cognos application, in 2011, the results were made available via the IBM Cognos iPad application.
I designed the interface and interactions for iPad survey results. I used a modern, dark and flat palette, relying on a strong use of color to distinguish the data tabulated for each topic. The application was optimized for touch, featuring prominent navigation and summary screens at the topical level, followed by a minimized menu and several levels of data, accessed by swipe, associated with each topic.
Concept and Design